Identity and belonging

The idea of Mary Douglas

“What follows is that consumerism is not so much driven by greed but, as Douglas puts it, the need to “find a creditable place in the world” for oneself.

Apply this insight, and behaviours such as teenage consumer culture become strategies for social survival. It also helps to explain why child poverty is so damaging in a consumer culture. Poverty prevents crucial human needs to express identity and belonging.”

Source: from  the Guardian article Groups Dynamics by Madeleine Bunting, Wednesday 4 April 2007.

Mary Douglas(1921-2007) is considered as Britain’s greatest anthropologist.

Picture: selection derived from the National Picture Gallery ©