Definition: the means of communication, as radio and television, newspapers, magazines, and the Internet, that reach or influence people widely.
Colour: Pantone Spicy Mustard.
Association: As we all know spicy mustard can add important flavouring to our daily meals, something it is even needed to be tasteful. But as we also know media are forte independent news organisation, who can play a guarding, controlling, critical and sometimes sensation seeking role and a pain the ass for the establishment and be the spicy mustard. The media are businesses with a special place in the spectrum, because of their power and influence.